WHY DO YOU NEED TO BRAND YOURSELF?
- Feb 9, 2021
- 2 min read
Updated: Dec 10, 2022
Personal branding can “communicate his/her abilities to a wider audience in networking situations, in applying for jobs and in making a name for oneself as a means of getting ahead in one’s career” (Manai & Holmlund, 2015).
The rapid evolution of technologies and online platforms has made the world become a much smaller place. In other words, the intense connection and communication have made the global society more competitive. This global competition is both on a business level and a personal or professional level. For this reason, the ability to differentiate yourself from your potential competitors is extremely crucial these days. Social media allows individuals to reveal their identity features, values, and skills to a large audience without location boundaries.
How to brand me?
To brand yourself online, you need to understand your niche and value which make you different from others. “What skills do I have?”, “What am I passionate about?” and “What do I believe in life?”. Personal branding involves an individual’s background, philosophy, lifestyle, and passions (Wilson 2008). A healthy personal brand contributes to strong brand equity as I mentioned in What you need to know to start up a brand on social media? and 8 steps to create social media strategy from scratch. Further, a strong and long-lasting personal brand cannot exist without authenticity (Liu & Suh 2017).
What is next?
I understand it can be hard to do personal branding, here is a related project I have done.
If you have any question or need any assistance, feel free to contact me.
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