8 STEPS TO CREATE SOCIAL MEDIA STRATEGY FROM SCRATCH.

As mentioned in the former article “What you need to know to start up a brand on social media”, if you have built up consistent brand equity, people can see your value and credibility and would be more willing to connect with you. To create valuable brand equity, a proper strategy for social media communication needs to be established. Here are the 8 steps you need to know to build up brand equity in social media communication:

. Analyzing environment and competitors

Finding the successful and unsuccessful cases of social media communication of your competitors. Evaluating the popular and appropriate social media channels for your products and brand.

. Researching brand equity

Understanding your brand awareness, associations and consumer loyalty can help evaluate the effect in the latter process and know how to communicate on social media precisely.

. Planning communication strategy

After knowing brand equity, it is time to set the goals of communication in social media as well as identify your target audience. Developing the communication strategy in social media and integrating it with the company’s general strategy.

. Selecting proper social media channels

Finding out the most popular channels for a certain brand that would help the communication to be efficient and will reach the target audience successfully.

. Processing communication

This step aims to spread the communication like a virus by attracting Internet users with interesting, attractive content with a sincere tone and frequent messages. The ability to communicate properly is important for a brand. Because a consumer is possible to forward positive information about a brand to another consumer that can create stronger brand equity.

. Tracking actions

A brand should monitor conversations among community members by counting the number of likes, positive and negative comments, consumers’ mood, and so on. To get a better result, data from different sources should be compared.

. Reacting to negative feedbacks

It is important to react to negative comments about a brand and alleviate the situation so that the negative information would not cause a lot of damage. Because it is possible to lost consumers and attract new consumers by the dissemination of negative comments.

. Evaluating the results

The success of communication can be evaluated by a financial or non-financial approach. It can be examined by calculating sales and ROI as well as the number of followers and positive and negative comments. Comparing the before and after of communication in social media can help evaluate the change of brand equity.

What is next?

I know it can be hard to put these steps into practice, here are some related projects I have done. If you need any assistance to start up personal or business brand on social media, feel free to contact me.