PROGRAMS
PHOTOSHOP
ILLUSTRATOR
LIGHTROOM
INDESIGN
DREAMWEAVER
PREMIER
FINAL CUT
FIGMA
FRONTIFY
META
LATER
CANVA
HOOTSUITE
VSCO
INSTASHOT
BUFFER
WIX
MAILCHIMP
YOUTUBE
TIKTOK
FACEBOOK
EXPERIENCES
BRAND DESIGNER (International Marketplace)
Cloud Kitchens, July 2021 - Dec 2022, Melbourne, Australia
At CloudKitchens, I project managed and executed creative projects. Building outstanding brand personas and identities for restaurants. I ensured the brand presents a consistent tone of voice across all the customers’ touchpoints. The content I directed and optimized includes graphic design, photography, packaging design, social media content and food images on delivery platforms. I worked closely with different stakeholders, such as regional brand strategist, developers, operators and external photographers.
SOCIAL MEDIA COORDINATOR
Social Fixation, May 2021 - Jul 2021, Melbourne, Australia
As social media coordinator at Social Fixation, my main focus was promoting coffee subscription box on various digital channels. I did market research regarding coffee knowledge and operation development. I increased the engagement rate with the audience on Coffee Fixation’s social channels.
VISUAL DESIGNER AND MARKETING ASSISTANT
ANNA DOLLY, Oct 2015 - Apr 2018, Taipei, Taiwan
ANNA DOLLY is a Taiwanese-owned online shop. As a visual designer and marketing assistant, I designed seasonal official websites and campaign banners on Taiwan's major online websites, including YAHOO, MOMO and PC Home. I also worked on improving open rates with A/B testing.
EDUCATION
MASTER OF ADVERTISING, RMIT UNIVERSITY
2018-2020, Melbourne, Australia
．Completed the courses in Creative Advertising, Integrated advertising, International advertising, Advertising strategy,,, etc
BACHELOR OF ARTS, NATIONAL TAIWAN NORMAL UNIVERSITY
2012-2015, Taipei, Taiwan
．Completed courses including Visual Design, Advertising, Oil painting, and Chromatics.